Use bullet points for listing things like features and benefits.

Start all bullet points with a capital letter.

For T&Cs and PDS copy, start a bullet point with lower case if there’s a lead sentence above.

Don’t punctuate single words or short phrases.

Two or more sentences in any position should be fully punctuated but avoid writing in this way as it loses the impact of using bullet points.

Use numbered lists for sequential steps, e.g., instructions. Also see Calls to action (CTAs).